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Talking politics in the office? 3 things to keep in mind

October 19, 2020

Even if you’re choosing to disengage, today’s politics have a way of finding you. What are the ground rules for approaching political debates in the practice? Read More >

Are your coding habits up to snuff? AOA HPI provides benchmark data

October 15, 2020

Time to review your practice’s billing and coding: Access national benchmark data for optometry practices and join an upcoming webinar to learn more about E/M code changes in 2021. Read More >

Do you know what your patients are searching for?

October 15, 2020

An analysis of search terms related to certain eye care reveals what patients are looking for: education. They want to know about treatments. Read More >

Selling your practice to a private equity firm? Things to think about, ethically and otherwise

October 13, 2020

Private equity transactions are a trend in health care, including optometry. The AOA Ethics and Values Committee discusses what it might mean from your bottom line to the profession. Read More >

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